Think simply

Lead confidently

Grow exponentially

At the foundation of every successful business,
lives a simple product strategy.

Without one...

Without one…

  • You won’t know what makes your business unique

  • You won’t know who you’re competing against

  • You won’t have a plan that guides product decisions

  • You’ll struggle to pinpoint your ideal customer

  • You risk building a business you don’t really want
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Before you think about products or marketing

Create a foundational strategy to guide you.

Offer a unique value

Specialize in delivering a value that your customer’s can’t get anywhere else.

Find a niche market

Target specific people with specific needs so you can (mostly) ignore competition.

Stand out from the crowd

Own a position in your customer’s mind and make them a customer for life.

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Our goal is to make you successful.

And turn you into a specialist.

And turn you into a specialist.

  • 20+ yr Go To Market Experts
  • Certified Business Coaches
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Testimonials

A tremendous value! Our Simple Product Strategy aligns everything we do.

Jasmine, Apothecary

Build your strategy with a proven framework

Build your strategy with a proven framework

The sessions:

Seven, one-hour, weekly group sessions

Exclusive to business owners or C-level leadership

All sessions are live and conducted online

Groups are limited to a max of five attendees

Two, private strategy sessions focus on your business

Step-by-step templates guide you through the process

The reward:

Define your niche market

Simplify every product and marketing decision

Own the kind of business you really want to own

The investment:

$3,500

Define your Simple Product Strategy

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Learn more about Simple Product Strategy and sign up for an upcoming session.

Define your strategy

Discover where you’re the most valuable, unique, and can make the most profit.

Live in your sweet spot

Use your strategy to guide product and marketing decisions and find the customers you want.
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If you want your business to take you somewhere

Start by drawing a map

Start by drawing a map

Your business can do more than just bring you revenue. It can take you somewhere. But if you aren’t careful, it will take you somewhere you don’t want to be.

Some business owners unknowingly steer their businesses right into heavy competition or a vague market. Sure, they make some money, but they also create unnecessary work and pain.

To eliminate this problem, it’s important to decide who you want to be, where you want to be, and who your customer should be.

Those decisions help define your Simple Product Strategy, creating a unique identity and a niche market, and guiding every product and marketing decision.

Through 20+ years as go-to-market professionals, we’ve developed a framework to build your strategy. Once you have your strategy, you’ll use it all the time.

Your business shouldn’t feel so stressful. You should enjoy the ride and feel confident in where you’re going. With a Simple Product Strategy, you’ll take control of your destiny and make that happen.

Schedule a call today and let’s get started.

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A Simple Product Strategy is a foundation that defines your niche identity and guides every product and marketing decision.

Once we help you build your strategy, we’ll help you implement it using our Business Made Simple framework.

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We’re Waiting To Help You

Get in touch with us today and let’s start transforming your business from the ground up.

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