Differentiate your products
Find your sweet spot
Be a specialist
#1:
Your unique abilities
What unique skills or perspectives (big or small) make you so valuable?
#2:
Your competition
What if everyone already used your competitor…what can you offer they don’t?
#3:
Your market
Who could benefit the most from your products and services?
#4:
Your product
How can you position your product so you are obviously the best fit?
The secret to building a niche is positioning.
The secret to building a niche is positioning.
Unfortunately, most businesses position themselves by accident.
It’s an easy trap to fall into. When starting a new business you say “yes” to every request, trying to keep the customer happy. You tweak what you’re willing to do to keep the money coming in.
Then, one day you look around at your broad products and services and say, “Well, I guess this is what my business does.”